Tik Tok – The Rapid Rise

[fusion_text]Social media is a platform that never disappoints people. When you think that one platform has managed to dominant the space, another rising almost out of nowhere. Like Facebook, Instgram, and Twitter are still relevant in an ever – evolving digital area and in there is another contender has entered the field to an incredible welcome, particularly among youngsters—Tik Tok.

It is becoming the most profitable and downloaded app in the world. TikTok, with over 500 Million monthly users has surpassed the total download records of Instgram in the first half of its release. Tik Tok marketing strategy is the discussion among marketers for its effective tools and technique which are content based and ensure significant growth of the brand in least sponsoring.

Now like FB and Instgram, people use Tik Tok for their business. These applications used many businesses to reach their target customer and future markets as well.

There are some tips to increase your business:


[/fusion_text][title size=”2″ content_align=”left” style_type=”default” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]1. Create your own Content on Tik Tok [/title][fusion_text]Even if your brand is not well known, you can use Tik Tok for marketing. Be authentic by revealing your brand’s true personality, users feel connected to you which builds trust. The Tik Tok platforms demographic is younger, there is more interest in watching humorous and entertaining videos.

Tik Tok is platform based on community engagement and hashtag, so participates in hashtag challenges or trending dance & songs. If there is a trend of something share your own unique content and story that will differentiate you from others.[/fusion_text][title size=”2″ content_align=”left” style_type=”default” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]2. Share user generated content on Tik Tok[/title][fusion_text]Tik Tok nature is fun, playful and casual but some of the brands are using it for their business promotion and branding. For Tik Tok videos content it takes some real thought and creativity to produce and delivers to the audience. The brands especially need to plan their content to get the best response and traffic for their efforts.

Nike has taken an interesting approach, rather than posting public video content of their own, they are cashing user generated content (UCG).  Nike, Tik Tok profile is profile is private and you have to request access to view the content. Search #Nike to see the magic more than 929 million user viewed the hashtag and millions of Tik Tok post include and there is also Videos and GIFs of users is wearing Nike, paintings and many more. This UCG is free advertising for the brand.[/fusion_text][title size=”2″ content_align=”left” style_type=”default” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]3. Advertisement on Tik Tok[/title][fusion_text]Like other social media platforms, Tik Tok is having a monetized future where brands are paying for Ads to shown to their users. The four ways that Tik Tok allows you to pay for ads from within the app –

Brand Takeovers

These advertisements show up in the client’s feed before they see some other client content. They’re linkable to the sponsor’s presentation page and are select to various categories. Basically, just one promotion can appear in that slot for the particular class every day.

Native ads

The video ads play between user content. It can be 9 to 15 seconds long. However the user can skip and scroll the ads.

Sponsored hashtag challenges

Hashtag challenge are giant deal on Tik Tok. When there is new hashtag challenge on the discover page, millions of user see it and join it. Business can give hashtag challenge by paying to sponsor and obtain a customer banner across the discover page. At the point when clients tap it, they’re taken to recordings that your group makes clarifying and exhibiting the challenge, all while promoting your image.

 Branded lenses

Design a Tik Tok filter for your business, user can select filter for their video and it is live for 10 days. It automatically included in the top 10 trending list and it comes in 3D & 2D.[/fusion_text][title size=”2″ content_align=”left” style_type=”default” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]4. Develop influencer created content on Tik Tok[/title][fusion_text]Like Facebook, Instagram and you tube, the brand can use the influencer marketing to expand the reach. The influencer on the Tik Tok has varying number of followers and fans. As a brand, you an approach relevant Tik Tok influencer for your business niche but it is important to be strategic with them.For a certain level of pay, Tik Tok influencers might:

  • Talk about your product in a Tik Tok video.
  • Post about it in the video description.
  • Link to your brand in the description

As you can see, there are plenty of opportunities that you can jump on in the world of Tik Tok. Determine if it’s worth your resources all comes down to if your audience is on the platform. Tik Tok could bring in a more diverse audience, including some who might be the age of the decision makers you’re targeting in your industry.[/fusion_text][fusion_text]What do you think? Does TikTok make sense for your business? If you already have a TikTok account, what type of content do you share on the platform? Share your thoughts in the comments below.[/fusion_text]


Hardik Modi is a young champ with high energy & enthusiasm. That is the first thing which comes to our mind when we see him. He is a freelancer digital & social media consultant certified from BRANDVEDA. Being a proud alumnus of HBK School for schooling & a proud alumnus of Indus Institute of Technology for B.Tech in computer science Hardik started his career at the age of 20 & is carrying an experience of social media & online marketing world.

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