Instagram launches REELS in India

India’s choice to boycott Tik Tok and 58 other Chinese applications has opened up new open doors in the nation’s development on the web space. Instagram has launched its new feature called Reels in India which is like Tik Tok. The new feature is to create short videos, add creative filters, music and it can share with their followers. Reels are like Tik Tok it allows users to create 15 seconds video with music, trends, or challenges.

The users can share their videos on stories and feeds as well. India is the fourth country, after Brazil, Germany, and France, where the new format is being tested.

Instagram Reels: How to get started

1. Snap-on the story symbol on the upper left and you will discover the Reels choice among the current ones         including Boomerang, channels, and more.

2. Select music from the Instagram Music library. There is a huge collection of songs for clients so they can make fascinating Reels.

3. Much the same as Tik Tok, in Reels too there is a choice to record unique voice other than lip-syncing.

4. You can add AR Effect to make your Reel interesting and not quite the same as others and set the clock to record any of your clips hands-free.

5. Your Reel can be accessible in Explore so everybody on Instagram can see it.

 As per Facebook India Vice President and Managing Director Ajit Mohan, videos make up 33% of all Instagram posts in India. Out of that, around 45 percent of the videos posted are of 15 seconds or less.

The Reels is the Future of entertainment in India. The better objective was to push Indian content creators and assist them with turning out to be possible worldwide stars. Reels will have its arrangement of fans and makers who need to make fast, exciting videos. Several TikTok makers have just moved to Instagram, requesting that their followers find their most recent content on the application.

 Should Tik Tok users switch to Instagram for Reels?

 Existing Instagram clients with an enormous number of the following will have an edge over, state clients making a new profile while coming over from Tik Tok, on Reels. While the Tik Tok algorithm was tweaked to remerge great content regardless of what number of followers a client has.

What Instagram truly needs, particularly with Reels is Tik Tok’s incredible content creation tools and the easy thought of making and consuming short recordings in a circle. On Instagram, things are going to get significantly noisier except if Reels chooses to turn into an independent application soon.


Hardik Modi is a young champ with high energy & enthusiasm. That is the first thing which comes to our mind when we see him. He is a freelancer digital & social media consultant certified from BRANDVEDA. Being a proud alumnus of HBK School for schooling & a proud alumnus of Indus Institute of Technology for B.Tech in computer science Hardik started his career at the age of 20 & is carrying an experience of social media & online marketing world.

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